Costa Brava Girona Pyrenees Sustainable Trade Week

Around twenty experts and specialists and a hundred tourism sector professionals gathered at Can Trona in La Vall d’en Bas to take part in the conference “Sustainability: an opportunity for tourist companies and destinations”.

The purpose of the meeting was to share different approaches and resources, based on sustainability values, to promote tourist companies and destinations.

The conference programme included the framework talk given by Xavier Font, Professor at the University of Surrey, who explained the keys to marketing sustainability, illustrated with many practical examples.

The round table formed by representatives of Naturbike, La Balaguère and Purely Pyrenees, Rutas Pangea and Cycling Holidays, and SAÓ Viajes Naturales, likewise shared new trends in designing products, scheduling and marketing trips.

The morning session concluded with explanations of real success cases and the best practices of Hostal Empúries, La Bruguera de Púbol, Trescàlia, Humanside Experiences, Fil Mediterranean Travel Designers and Albanyà Astronomy Observatory.

In the afternoon, attendees were assigned to different sector-specific tables. The business tourism and the cultural tourism sectors shared the space devoted to sustainability at events and festivals.

Promoting sustainability among tourist destinations and companies is a feature of a development strategy now being implemented on the Costa Brava and in the Girona Pyrenees and promoted by the Costa Brava Girona Tourist Board in accordance with the Tourism Marketing Plan of Catalonia.