The second half of this year is bringing us good news about how companies and organisations are starting to take their meetings, congresses, product presentations, events, incentives and training sessions back to the Costa Brava and Girona Pyrenees.
In many cases, the return to the face-to-face format has been supplemented with the digital resources we have learned to integrate in MICE activities. Online tools definitely improve the interaction between participants and enable the content to be taken to more interested people, with the possibility of measuring their reach and interest.
Now that the restrictions have ended, we are better prepared and more motivated than ever to hold the congresses and meetings that companies and institutions need to overcome the barriers of distance.