The auditorium of Palau de Congressos de Girona conference centre became the stage for hosting the 2nd MICE Hybrid Conference.

More than forty of Girona’s business tourism sector companies followed the livestreamed talks and debates that followed up on the conclusions and proposals from the first Hybrid Conference, held last July.

The initiative behind these events stemmed from the need to come up with a plan to reactivate conference and meeting activity in the city of Girona.

The online attendees split up into different working groups which met in virtual rooms. Using various digital resources, the teams took part in dynamics aimed at reflecting on the role of Girona’s MICE proposals in the current environment and identifying the elements to be taken into account to aid the recovery of the region’s MICE sector.

Among other aspects, the participants highlighted the need to adapt to the new post-COVID world, to acknowledge the trend towards hybrid formats and to emphasise the sustainability of the region’s MICE proposals.