On March 28th, the MIS 2017 was held in Madrid. This event, organised by Eventoplus, brought together more than 250 professionals from the business tourism sector and around 110 exhibitors at a meeting in which the latest trends in the sector were debated and where networking activities were carried out.

Once again, the Costa Brava Girona Convention Bureau was there to explain the business tourism offer in the Girona province to the professional organisers who attended.

At this edition, we were able to verify the growing interest in our destination, generating more interviews than those we had scheduled. 80% of the purchasers we contacted belong to the Spanish market.

We also had the opportunity to present the incentive activities through the new Genuine Corporate Experience catalogue which was very well received by those who came to find out about the Costa Brava and Girona Pyrenees MICE offer.

Once again, the MIS was a great occasion to generate contacts and to meet up again with professionals who returned to show their interest in our proposal.